Bowmore: 360 social media management

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We were tasked with running the Bowmore global social media accounts on an ongoing basis. The key objective was to become industry leaders in innovative and unexpected content to generate engagement, growth and brand awareness. The challenge? A strategy that would appeal to brand new, exciting audiences but not alienate existing consumers and traditional whisky lovers.

Our approach: 

FEED implemented a strong social media strategy for the Bowmore global channels. To move away from just repurposing campaign imagery, FEED have worked with a series of content creators and influencersto produce a bank of content ranging from lifestyle imagery to abstract interpretations to evolve the channels and create a movement around the hashtag

Results (12 months): 

13,808 New followers

30% Follower growth

7.3M Impressions