Kulm Hotel St. Moritz

---

Mission:

• Drive fame for Kulm Hotel across target markets, establishing the property as a must-stay destination for visitors to St. Moritz.​
• Create an impactful owned, earned and paid media strategy, utilising target social influencers, creative storytelling and aspirational assets to ultimately drive conversions.​

Approach:

• Curated an integrated social strategy that focused on creating a global awareness for Kulm throughout the Winter Season – building a distinct narrative for the brand 
• Supported the objective by running revamped static and video creatives across paid platforms, featuring the stunning suites, amenities, and scenery.
• Engaged with aligned global influencers on gifted stays, to support advocacy and storytelling

Results

• Achieved KPIs for Winter Season 23/24 spanning hitting key milestones
• Content hit all agreed content pillars and new a new editorial direction for the brand
• Achieved record impressions for any one winter season to date