The Price Akatoki London

---

Mission:

• Create an impactful owned, earned and paid media strategy, utilising target social influencers, creative storytelling and aspirational assets to ultimately drive conversions (restaurant bookings) via the website
• Set up pixel tracking for ads, to ensure detailed reporting and allowing us to demonstrate tangible return on investment.

Approach:

• Curated an integrated digital and media strategy focusing on increasing site traffic and resulting conversions (bookings)
• Supported the objectives by running creative featuring the various packages and experiences, while also aligning with seasonal moments.
• Once new audiences and creative were implemented, we saw a significant lift in performance starting in January 2024.

Results:

• Achieve 4:1 average ROAS across paid social ads across the first 6 months of 2024, driving bookings uplift
• Achieved 500k organic impressions over this period
• Successfully engaged with aligned global influencers to support storytelling and awareness